{"id":10656,"date":"2026-09-29T10:26:19","date_gmt":"2026-09-29T10:26:19","guid":{"rendered":"https:\/\/asemovar.com\/asesoria\/?page_id=10656"},"modified":"2026-09-29T10:26:22","modified_gmt":"2026-09-29T10:26:22","slug":"10656-2","status":"publish","type":"page","link":"https:\/\/asemovar.com\/asesoria\/10656-2\/","title":{"rendered":""},"content":{"rendered":"\n<!--\nLANDING ASEMOVAR \u00b7 Hoteles y apartamentos\nSlug sugerido: consultoria-empresas-hoteles-apartamentos\nMeta title (Yoast): Consultor\u00eda para hoteles y apartamentos | Asemovar\nMeta description (Yoast): Consultor\u00eda para hoteles y apartamentos tur\u00edsticos: RevPAR, tarifa y margen por unidad. Sin cambiar de asesor\u00eda. Diagn\u00f3stico gratuito.\nPegar en un bloque \"HTML personalizado\". 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.amv-grid.three{grid-template-columns:repeat(3,1fr)}\n .amv-sticky{display:none}\n}\n<\/style>\n<div class=\"amv-page\">\n\n<section class=\"amv-band amv-hero\"><div class=\"amv-wrap\">\n<div class=\"amv-eyebrow\">Consultor\u00eda para hoteles y apartamentos<\/div>\n<h1>Hoteles y apartamentos: buena ocupaci\u00f3n, margen que no acompa\u00f1a<\/h1>\n<p class=\"amv-sub\">Consultor\u00eda empresarial para alojamiento tur\u00edstico, independiente de la asesor\u00eda que lleve hoy sus cuentas.<\/p>\n<a class=\"amv-btn\" href=\"#solicitar\">Pedir mi diagn\u00f3stico gratuito<\/a>\n<ul class=\"amv-chips\"><li>No necesita cambiar de asesor\u00eda<\/li><li>Diagn\u00f3stico gratuito de 90 minutos<\/li><li>Con las cifras de su propia empresa<\/li><\/ul>\n<\/div><\/section>\n\n<section class=\"amv-band\"><div class=\"amv-wrap\">\n<h2>\u00bfLe suena?<\/h2>\n<p class=\"amv-lead\">Esto es lo que suelen contarnos las hoteles y apartamentos tur\u00edsticos cuando miramos sus n\u00fameros por primera vez.<\/p>\n<div class=\"amv-grid two\"><div class=\"amv-pain\"><span class=\"n\">1<\/span><h3>Se llena, pero el resultado es justo<\/h3><p>La ocupaci\u00f3n est\u00e1 bien y, aun as\u00ed, a fin de mes el margen no refleja el esfuerzo.<\/p><\/div><div class=\"amv-pain\"><span class=\"n\">2<\/span><h3>Tarifa sin calibrar<\/h3><p>La tarifa media no sigue a la demanda por temporada, por canal o por tipo de unidad.<\/p><\/div><div class=\"amv-pain\"><span class=\"n\">3<\/span><h3>Comisiones que pesan m\u00e1s de lo que parece<\/h3><p>Cada canal de venta se lleva una parte, y rara vez se compara su coste real con el de la venta directa.<\/p><\/div><div class=\"amv-pain\"><span class=\"n\">4<\/span><h3>Unidades que llenan pero dejan poco<\/h3><p>Tipolog\u00edas que se ocupan bien y que, descontados limpieza, mantenimiento y comisiones, aportan muy poco.<\/p><\/div><\/div>\n<\/div><\/section>\n\n<section class=\"amv-band amv-reassure\"><div class=\"amv-wrap\">\n<h2>Tranquilo: no tiene que cambiar de asesor\u00eda<\/h2>\n<p>La consultor\u00eda para hoteles y apartamentos tur\u00edsticos es un servicio aparte de la contabilidad, los impuestos y las n\u00f3minas. Puede contratarla aunque hoy todo eso lo lleve otra asesor\u00eda.<\/p>\n<ul>\n<li>Quien lleve hoy las cuentas de su empresa sigue haci\u00e9ndolo exactamente igual.<\/li>\n<li>Nosotros solo necesitamos ver sus cifras, balance y cuenta de resultados, y las reservas por canal si lo tiene a mano.<\/li>\n<li>Si alg\u00fan d\u00eda quiere unificarlo todo con nosotros, ser\u00e1 una decisi\u00f3n suya y sin prisa.<\/li>\n<\/ul>\n<\/div><\/section>\n\n<section class=\"amv-band\"><div class=\"amv-wrap\">\n<h2>Lo que miramos en su negocio<\/h2>\n<p class=\"amv-lead\">No usamos una plantilla gen\u00e9rica de \u00abmejora tu rentabilidad\u00bb. El an\u00e1lisis se centra en lo que explica d\u00f3nde se gana y d\u00f3nde se pierde dinero en su actividad.<\/p>\n<div class=\"amv-grid two\"><div class=\"amv-card\"><h3>RevPAR y tarifa media por temporada<\/h3><p>Si la combinaci\u00f3n de ocupaci\u00f3n y precio saca de cada unidad lo que podr\u00eda.<\/p><\/div><div class=\"amv-card\"><h3>Ocupaci\u00f3n por tipolog\u00eda<\/h3><p>Qu\u00e9 unidades se llenan y en qu\u00e9 \u00e9pocas, frente a la tarifa aplicada.<\/p><\/div><div class=\"amv-card\"><h3>Coste real de cada canal<\/h3><p>Comisi\u00f3n de cada plataforma frente a la reserva directa, con cifras.<\/p><\/div><div class=\"amv-card\"><h3>Margen por unidad<\/h3><p>Lo que deja cada unidad o tipolog\u00eda una vez descontados sus costes de explotaci\u00f3n.<\/p><\/div><\/div>\n<\/div><\/section>\n\n<section class=\"amv-band amv-soft\"><div class=\"amv-wrap\">\n<h2>C\u00f3mo funciona<\/h2>\n<div class=\"amv-grid three amv-steps\" style=\"margin-top:22px\">\n<div class=\"amv-step\"><h3>Una conversaci\u00f3n con sus n\u00fameros<\/h3><p>Noventa minutos, sin coste, con su cuenta de resultados y su balance delante y con foco en RevPAR y tarifa media por temporada y ocupaci\u00f3n por tipolog\u00eda.<\/p><\/div>\n<div class=\"amv-step\"><h3>Un plan con prioridades<\/h3><p>Le decimos qu\u00e9 pesa m\u00e1s en su resultado y por d\u00f3nde empezar, con coste real de cada canal y margen por unidad como referencia.<\/p><\/div>\n<div class=\"amv-step\"><h3>Seguimiento<\/h3><p>Si decide seguir adelante, repasamos con usted cada mes c\u00f3mo evoluciona lo que se acord\u00f3 cambiar.<\/p><\/div>\n<\/div>\n<\/div><\/section>\n\n<section class=\"amv-band\"><div class=\"amv-wrap\">\n<h2>Lo que Asemovar a\u00f1ade a la consultor\u00eda<\/h2>\n<p class=\"amv-lead\">Somos asesor\u00eda fiscal, contable y laboral adem\u00e1s de consultores. Por eso el an\u00e1lisis de hoteles y apartamentos no se queda en el plano comercial.<\/p>\n<div class=\"amv-grid\"><div class=\"amv-asem\"><h3>Ingresos y comisiones bien ordenados<\/h3><p>Liquidaciones de canales y comisiones registradas por canal, para que la comparativa entre ellos sea fiable.<\/p><\/div><div class=\"amv-asem\"><h3>Plantilla estacional y convenio<\/h3><p>Contrataci\u00f3n por temporada y turnos dentro del convenio aplicable, incorporados al coste por unidad.<\/p><\/div><div class=\"amv-asem\"><h3>Reformar o renovar con criterio<\/h3><p>Si la mejora pasa por invertir en el alojamiento, valoramos la inversi\u00f3n y su encaje fiscal, incluidos RIC y DIC.<\/p><\/div><\/div>\n<div class=\"amv-author\" style=\"margin-top:26px\"><div class=\"av\">JP<\/div><p><strong>Juan del Pino<\/strong> \u00b7 Gestor tributario colegiado (AECE n.\u00ba 3962), colaborador autorizado con la AEAT y la Seguridad Social, con unos 27 a\u00f1os de experiencia en la asesor\u00eda de empresas.<\/p><\/div>\n<\/div><\/section>\n\n<section class=\"amv-band amv-soft\"><div class=\"amv-wrap amv-faq\">\n<h2 style=\"margin-bottom:22px\">Preguntas frecuentes<\/h2>\n<details><summary>Mi asesor\u00eda ya me lleva la contabilidad y las n\u00f3minas: \u00bftengo que cambiarme?<\/summary><p>No. Este servicio es de consultor\u00eda y se contrata por separado. Su asesor\u00eda contin\u00faa con lo suyo; nosotros analizamos sus cifras para mejorar el margen por unidad.<\/p><\/details><details><summary>\u00bfTrabajan con hoteles, con apartamentos o con ambos?<\/summary><p>Con ambos: hoteles y conjuntos de apartamentos tur\u00edsticos gestionados.<\/p><\/details><details><summary>\u00bfNos ayudan con el precio din\u00e1mico?<\/summary><p>El diagn\u00f3stico se\u00f1ala d\u00f3nde la tarifa no sigue a la demanda. Ponerlo en marcha se plantea despu\u00e9s, dentro del plan de acci\u00f3n.<\/p><\/details>\n<\/div><\/section>\n\n<section class=\"amv-band amv-form\" id=\"solicitar\"><div class=\"amv-wrap\">\n<h2>Pida su diagn\u00f3stico gratuito<\/h2>\n<p class=\"amv-lead\">Cu\u00e9ntenos c\u00f3mo es su empresa y le proponemos d\u00eda y hora. Sin coste y sin compromiso.<\/p>\n<div class=\"amv-formbox\"><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-10093\"><form id=\"wpforms-form-10093\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"10093\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/asesoria\/wp-json\/wp\/v2\/pages\/10656\" data-token=\"b1f9f1de391bdff2c6f5c082859e2a63\" data-token-time=\"1791334476\"><noscript class=\"wpforms-error-noscript\">Por favor, activa JavaScript en tu navegador para completar este formulario.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-10093-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><label class=\"wpforms-field-label\">Nombre <span class=\"wpforms-required-label\">*<\/span><\/label><div class=\"wpforms-field-row wpforms-field-medium\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-10093-field_1\" 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class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-10093-field_6_2\" name=\"wpforms[fields][6]\" value=\"Asesoria-Gestoria Externa\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-10093-field_6_2\">Asesoria-Gestoria Externa<\/label><\/li><\/ul><\/div><div id=\"wpforms-10093-field_7-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"7\"><label class=\"wpforms-field-label\">Define en que Fase esta la Empresa en la Actualidad  <span class=\"wpforms-required-label\">*<\/span><\/label><ul id=\"wpforms-10093-field_7\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-10093-field_7_1\" name=\"wpforms[fields][7]\" value=\"Inicial\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-10093-field_7_1\">Inicial<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-10093-field_7_2\" name=\"wpforms[fields][7]\" value=\"Crecimiento\" required ><label 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